Born in Nebraska in 1927, this powdered dilutable drink (even mixed with wine, for adventurous types) owes its success not only to its flashy colours and its very low price, but also to its mascot, who is ubiquitous in all the brand's advertising campaigns: a smiling jug baptised Kool-Aid Man.
Its shock effect is not limited to its taste: it is sometimes used for in the most unexpected ways…as hair or wool dye!
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